Nathalie Ashby

Entrepreneur

About

With 26 years of experience as a consultant and CEO of the communication agency CIBLE, I specialize in marketing communication strategy, marketing and market development for the B2B and B2B2C sectors. My background also includes directing the product development and marketing in Canada and France of the Donna interactive suite (SAAS), an innovative technological tool in the philanthropy sector.

My passion for entrepreneurship, combined with a thirst for innovation and progress, has shaped my career. I have dedicated myself to the implementation of large-scale projects, aiming not only at the transformation of businesses but also at inducing positive changes in society. With the experience acquired and after the sale of my company, I dedicate myself to sharing my knowledge with other entrepreneurs, with particular emphasis on the financing and partnership strategy for marketing.

I launched Vision Stratégik & co. – Impact creator, a company driven by the desire to create a significant and lasting impact for entrepreneurs and their businesses. With this in mind, I develop innovative financing strategies, allowing companies to access essential resources for their growth. I also work on partnership strategies, identifying and establishing strategic collaborations that maximize the reach and effectiveness of business actions.

I am convinced that every entrepreneur and organization can, beyond profit, create meaning in their growth. This involves developing business models aligned with their purpose, innovating responsibly. My goal is to guide these entities towards building a more equitable, inclusive and sustainable world by integrating these principles at the core of their business and financing strategies.

Expertises

  • Business development
  • Communication
  • Marketing
  • Product development IT - Software (CTO)
  • Sales - SAAS

Sectors

  • Culture and media
  • Digital marketing & Telecommunication
  • Manufacturing
  • Retail market
  • Sustainable development
  • Technology